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    Data Privacy Statement

    Data Privacy Statement for the Websites insights.edag.com und deeper-insights.edag.com

    I. NAME AND ADDRESS OF THE DATA CONTROLLER

    In terms of the General Data Protection Regulation and other national data protection laws of the EU member states and Switzerland and other applicable data protection-related regulations ("applicable data protection legislation"), the data controller is:

    EDAG Engineering Group AG 
    Schlossgasse 2 
    9320 Arbon 
    Schwitzerland 
    Tel.: +49 661 6000-0 
    Fax: +49 661 6000-223 
    Website: www.insights.edag.com / www.deeper-insights.edag.com 

    II. GENERAL DATA PROCESSING INFORMATION

    1. Extent to which and purpose for which personal data is processed
    We only ever collect and use personal data of our users to the extent to which this is necessary to provide a fully functional website and our contents and services. The regular collection and use of personal data of our users is only ever made with the user's consent (insofar as legally required). One exception to this rule applies in cases in which, for factual reasons, it is not possible to obtain the user's prior consent, or in which, according to applicable data protection legislation, the processing of this data is permitted on other legal grounds.


    2. Legal basis for the processing of personal data
    Insofar as we obtain the consent of the data subject to process his or her personal data, Art. 6 para. 1 p. 1 point a of the EU General Data Protection Regulation (GDPR) and the analogous provisions pursuant to applicable data protection legislation shall serve as the legal basis for the processing of personal data.

    Art. 6 para. 1 p. 1 point b of the GDPR and the analogous provisions pursuant to applicable data protection legislation shall serve as the legal basis for the processing of personal data necessary for the performance of a contract to which the data subject is party. This shall also apply to processing necessary for the performance of pre-contractual measures.

    Insofar as the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Art. 6 para. 1 p. 1 point c of the GDPR and the analogous provisions pursuant to applicable data protection legislation shall serve as the legal basis.

    Should it be necessary to process personal data in order to protect the vital interests of the data subject or another natural person, Art. 6 para. 1 p. 1 point d of the GDPR and the analogous provisions pursuant to applicable data protection legislation shall serve as the legal basis.

    Should processing be necessary to protect the legitimate interests of our company or a third party and such interests are not overridden by the interests, fundamental rights and freedoms of the data subject, then Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions pursuant to applicable data protection legislation shall serve as the legal basis for processing.


    3. Data erasure and storage period
    The personal data of the data subject will be deleted or blocked as soon as the purpose for which it has been saved ceases to apply. Further, data may also be stored if provided for by European or national legislators in Union directives, laws or other regulations, to which the data controller is subject. The data will also be deleted or blocked at such time as the storage period prescribed by the designated standards expires, unless it is necessary for the data to be stored for a further period for the conclusion or performance of a contract.

    III. PROVISION OF THE WEBSITE AND CREATION OF LOG FILES

    1. Description and extent of data processing

    Every time our website is accessed, our system automatically acquires data and information from the computer system of the calling computer. The following data is collected:

    (1) The user's IP address
    (2) Date and time of access
    (3) Website visited
    (4) Quantity of data sent in bytes
    (5) Source/link from which you accessed the website
    (6) Browser used
    (7) Operating system used
    (8) Location
    (9) Length of visit
    (10) Websites opened
     

    The data is also stored in the log files of our system. This data is not stored with other personal data of the user.

    2. Legal basis for data processing

    The legal basis for the temporary storage of the data and the log files are Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions in accordance with the applicable data protection law.

    3. Purpose of data processing
    The temporary storage of the IP address by the system is necessary in order to be able to deliver the website to the user's computer.. The data that has been acquired is used for statistical analyses and to improve the website. Your personal data (IP address) is first anonymised.

    Data is stored in log files to ensure that the website functions properly. In addition, the data serves to optimise the website and to guarantee the security of our IT systems. No data evaluation is carried out for marketing purposes in this context.

    These purposes are also in our legitimate interests in data processing under Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions pursuant to applicable data protection legislation.

    4. Storage duration
    Data is deleted as soon as it is no longer needed for the purpose for which it was collected. In the case of data being collected in order to make the website available, this is the case when the session is terminated.

    In the case of data stored in log files, this is the case after a maximum of seven days. Storage beyond this point in time is possible. In this case, the user's IP address will be deleted or distorted, so that it can no longer be attributed to the accessing client.

    5. Right to object and right of elimination
    Data acquisition is essential for the provision of the website and the storage of data in log files is essential for operating the website. The user therefore has no right to object.


    IV. USE OF COOKIES

    1. Description and extent of data processing

    Our website makes use of cookies. Cookies are data records stored in or by the Internet browser on the user´s computer system. This cookie contains a characteristic character string that enables the browser to be clearly identified the next time the website is accessed.

    We use cookies to make our website more user-friendly. Some elements of our website require the accessing browser to be identified if the user changes from one page to another.

    The following data is stored and transmitted in the cookies:

    (1) The user's IP address
    (2) Date and time of access
    (3) Login information
    (4) Amount of data transferred

    (5) Enquiring domain

    On our website, we also use cookies which make it possible to analyse the user's surfing habits.

    The following data can be transmitted in this way:

    (1) Equipment type, model, brand, screen resolution
    (2) Operating system, versions, families
    (3) Browser, version, configuration, engines, plugins, language, language code
    (4) Location data
    (5) Provider details
    (6) Pages per visit, number of visits, repeat visits, time of visit, date of visit
    (7) Entry pages, exit pages, page URL, title of page, search items, downloads
    (8) Search engines, search item, websites, social networks

    (9) Campaigns, campaign key word

    When accessing our website, the user is informed that functional cookies are used, as are cookies for analysis and marketing purposes, and a Cookie Consent Manager is used to obtain his or her consent to the processing of the personal data used in this respect. Information regarding this data privacy statement is also issued in this context.

    Detailed information on how the individual cookies work, information on how long they function and details of whether third parties have access to these cookies can also be found in the Cookie Consent Manager. You can access the Cookie Consent Manager any time by clicking the corresponding button in the footer of our website.

    2. Legal basis for data processing

    The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions in accordance with the applicable data protection law.

    The legal basis for the processing of personal data using functional cookies and cookies for analysis and marketing purposes is Art. 6 para. 1 p. 1 point a of the GDPR along with the analogous provisions in accordance with the applicable data protection legislation.

    3. Purpose of data processing

    Depending on their intended use and function, we divide cookies into the following categories:

    a) Technically necessary cookies

    Technically necessary cookies guarantee functions without which our website cannot be be put to its intended use. These cookies are used exclusively by us, i.e. they are first party cookies. This means that all information stored in the cookies is returned to our website. Technically necessary cookies are used, for example, to ensure that users who have logged in always remain logged in when accessing various sub-pages of our website, and so do not have to re-enter login data every time they access a new page.

    It is possible and permissible to use technically necessary cookies on our website without first obtaining consent. For this reason, individual technically necessary cookies cannot be activated or deactivated. These purposes are also in our legitimate interests in the processing of personal data under Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions pursuant to applicable data protection legislation. Our interest in ensuring the unobstructed provision of our website and the services it offers prevails.

    b) Functional cookies

    Functional cookies enable our website to store information that has already been input (such as registered name, language selection or a user's location) and, on the basis of this information, offer improved and more personalised functions. The way in which these cookies collect and store data ensures that user behaviour on other websites cannot be tracked.

    c) Performance cookies

    In order to improve the website's attractiveness, content and functionality, performance cookies collect aggregated information about how it is used. These cookies help us to determine whether, how often and how long which website subpages are visited and what content is of particular interest to users.

    These cookies do not store any information that would allow the user to be identified. The information collected is aggregated, and does not allow us to directly identify the individual. The only purpose it serves is to compile statistics in order to better tailor the content of our website to the needs of our users, to improve user experience, and to optimise our range of services.

    d) Marketing cookies

    Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user, to create targeted advertising for the user, and to display advertisements based on the user's interests. They are also used to limit the frequency with which an advertisement appears, and to measure the effectiveness of advertising campaigns. This information may be shared with third parties, advertisers for instance.

    4. Storage duration and right of elimination

    Cookies are stored on the user's computer, from which they are transmitted to our website. As the user, you therefore have complete control over the use of cookies.

    Even if you have consented to the use of cookies, you can revoke your consent at any time, with future effect. Please use one of the following options to do this:

    • You can inform us that you wish to withdraw your consent or change your settings in our Cookie Consent Manager, which can be accessed at any time via the website.
    • You can prevent cookies from being stored by adjusting your browser software accordingly; we would, however, like to draw your attention to the fact that if you do so, this might possibly result in your not being able to use all the functions offered on this website to the full.
    • Cookies which have already been stored can be removed from your settings at any time. This can also be done automatically.
    • Further, you can prevent the collection of data generated by the cookie and relating to your use of our websites (including your IP address) and the processing of this data by downloading and installing the plugin available for your browser.
    • You can also use the tools developed as part of self-regulation programs in many countries, e.g. https://www.aboutads.info/choices/ (USA) or http://www.youronlinechoices.com/uk/your-ad-choices (EU) to manage marketing cookies.

    5. Forwarding of personal data

    If you accept the functional cookies above and beyond those that are technically necessary, and cookies for analysis and advertising purposes, you also consent to the processing of your data in the USA pursuant to Art. 49 para. 1 p. 1 point a of the GDPR. We would like to point out that the European Court of Justice regards the US as a country with a level of data protection that is insufficient by EU standards. In view of this fact, no other suitable data protection safeguards exist. There is therefore a risk of your data being processed by U.S. authorities for control and monitoring purposes, possibly without the possibility of legal recourse. If you do not want this to happen, click Refuse.

    V. CONTACT FORM AND E-MAIL CONTACT

    1. Description and extent of data processing

    There is a contact form on our website, and this can be used to contact us online. Should a user make use of this option, the data entered in the input mask is transmitted to us and stored. The following data is mandatory:

    (1) The person I wish to contact
    (2) E-mail address

    (3) Message

    In addition, you can also enter optional personal data.

    The following data is also stored at the time the message is sent:

    (1) The user's IP address

    (2) Date and time of registration

    Your consent to the processing of this data will be requested and reference made to this data privacy statement when you send your message.

    Alternatively, an e-mail address is provided if you prefer to contact us this way. In this case, the personal data of the user transmitted with the e-mail is stored.

    2. Legal basis for data processing

    The legal basis for the processing of data, provided the user's consent has been obtained, is Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions in accordance with the applicable data protection legislation.

    Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions pursuant to applicable data protection legislation are the legal basis for the processing of data collected when an e-mail is being sent. If the point of the e-mail contact is to enter into a contract, then Art. 6 para. 1 p. 1 point b of the GDPR and the analogous provisions pursuant to applicable data protection legislation shall serve as an additional legal basis for processing.

    3. Purpose of data processing

    The reason for processing personal data from the input mask is to enable us to handle communication with you. If contact is established by e-mail, this also establishes a legitimate interest in processing the data.

    The other personal data collected when the message is sent serve to prevent any misuse of the contact form and to guarantee the security of our IT systems.

    4. Storage duration

    Data is deleted as soon as it is no longer needed for the purpose for which it was collected. For personal data from the input mask of the contact form and data transmitted by e-mail, this is the case when a particular communication with the user is finished. Communication is finished when circumstances indicate that the matter concerned has been fully resolved.

    The additional personal data collected while the message is being sent will be deleted after a period of no more than seven days has elapsed.

    5. Right to object and right of elimination

    The user has the right to withdraw his or her consent to the processing of the personal data at any time. If the user contacts us by e-mail, he or she can object to the storage of his or her personal data at any time. If this is the case, then the communication cannot be continued.

    In this case, all personal data collected as a result of contact being made will then be deleted.

    VI. SUBSCRIBING TO NEW BLOG POSTS

    1. Description and extent of data processing

    Our website also provides the opportunity to subscribe to blogs and posts. When submitting your blog registration, the data from the input mask is transmitted to us.
    This involves the e-mail address you have given and information that will permit us to check that you are the owner of the e-mail address provided, or that the owner agrees to being sent the information.
    In addition to this, the following data is also collected during registration:

    (1) IP address of the accessing computer
    (2) Date and time of registration

    Your consent to the processing of this data will be requested and reference made to this data privacy statement during registration.
    None of the data relating to the data processing for the dispatch of the information is disclosed to third parties. Such data is used solely for the dispatch of the blog.

    2. Legal basis for data processing

    The legal basis for the processing of data after the user has registered for blog publications, and provided the user's consent has been obtained, is Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions in accordance with the applicable data protection legislation.

    3. Purpose of data processing

    The user's e-mail address is collected for the purpose of sending the blog articles.
    Other personal data is collected during registration in order to prevent any misuse of the services or the e-mail address used.

    4. Storage duration

    Data is deleted as soon as it is no longer needed for the purpose for which it was collected. Accordingly, the e-mail address of the user will be stored for as long as the blog subscription is active.
    As a rule, the other personal data collected during registration will be deleted after a period of seven days has elapsed.

    5. Right to object and right of elimination

    The data subject can at any time cancel the subscription to the blog articles. To this end, every e-mail sent by the tool contains a corresponding link (unsubscribe).
    This also makes it possible to revoke consent to the storage of personal data collected during registration.

    VII. ONLINE PRESENCE IN SOCIAL MEDIA

    We maintain online presences within social networks in order to communicate with any customers, interested parties and users active there, and to inform them about our services. In this context, only simple links are used on our website, or only social media buttons that do not establish any connection to the network in question when the page is loaded. To this end, we use the "c’t Shariff" solution, which makes data protection compliant social media buttons available.

    This is the difference between the "Share buttons" used here and the the widespread social media plugins, which transmit data to the social networks as soon as the page is loaded, without the button having to be clicked. By way of comparison, a Shariff button does not create a direct contact between the social network and the visitor until the latter actively clicks on the Share button. In this way, Shariff prevents users from leaving a digital trail on every page they visit, therefore improving data protection. For more information on c’t Shariff, see https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
    Additional information on the processing of data within the social networks concerned can be found in the following social media data privacy statement.

    VIII. WEB TRACKING

    1. Description and extent to which personal data is processed

    This website uses Google Analytics, a web analytics service of Google Inc.. ("Google"). This makes it possible for data, sessions and interaction across multiple devices to be assigned to a pseudonymised user-ID, permitting the cross-device analysis of the activities of a user.

    Google Analytics makes use of "cookies", text files which are stored on your computer and enable the use of the website to be analysed. As a rule, the information relating to your use of this website generated by the cookie is transferred to a Google server in the USA, where it is saved. If IP address anonymisation has been activated on this website, Google will truncate your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area (including Switzerland). Only in exceptional cases is the IP address transferred to a Google server in the USA and truncated there. On behalf of the owner of this website, Google will use this information to evaluate your usage of the website, to compile reports on the website activities, and to perform further services relating to the use of the website and Internet for the website owner.

    To do this, the following data concerning you is processed:

    1. The user's IP address
    2. Date and time of access
    3. Login information
    4. Amount of data transferred
    5. Enquiring domain
    6. Equipment type, model, brand, screen resolution
    7. Operating system, versions, families
    8. Browser, version, configuration, engines, plugins, language, language code
    9. Location data
    10. Provider details
    11. Pages per visit, number of visits, repeat visits, time of visit, date of visit
    12. Entry pages, exit pages, page URL, title of page, search items, downloads
    13. Search engines, search item, websites, social networks

    14. Campaigns, campaign key word

    The IP address sent by your browser via Google Analytics is not merged with other data by Google.

    2. Legal basis for the processing of personal data

    The legal basis for the use of Google Analytics, provided your consent has been obtained, is Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions in accordance with the applicable data protection law.

    3. Purpose of data processing

    The purpose behind the use of the web analytics service is to analyse and make regular improvements to the use of our website. The statistics obtained enable us to improve our services and make them more interesting to you, our users. For any exceptional cases in which personal data is transferred to the USA, standard contractual clauses have been agreed with Google under the terms of the contractual arrangements.

    4. Storage duration, right to object and right of elimination

    Any data that is sent by Google and linked with cookies, user authentication (e.g. user ID) or advertising IDs is automatically deleted after 14 months. According to Google, data which has come to the end of its storage period is automatically deleted once a month. We draw your attention to the fact that we have no influence over how long data is stored by Google.

    You can prevent cookies from being stored by adjusting your browser software accordingly; we would, however, like to draw your attention to the fact that if you do so, this might possibly result in your not being able to use all the functions offered on this website to the full. Further, you can prevent the acquisition of the data generated by the cookie and relating to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin: tools.google.com/dlpage/gaoptout.

    Opt-out cookies prevent the future acquisition of your data when visiting this website. To prevent acquisition across multiple devices by Universal Analytics, you will have to activate the opt-out for all systems in use. Click here to set the opt-out cookie: ga-optout text=“Deactivate Google Analytics“

    This website uses Google Analytics with the "_anonymizeIp()" function. This ensures that IP addresses are processed in truncated form, making it impossible to trace them to a specific user. Should the data about you that has been collected produce a direct personal link, this is immediately blocked, so the personal data is instantly deleted.

    5. Forwarding of personal data

    Information on the third-party provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. The conditions of use can be found at: www.google.com/analytics/terms/de.html; a data privacy summary can be found at: www.google.com/intl/de/analytics/learn/privacy.html, and a data privacy statement at: www.google.de/intl/de/policies/privacy.

    To this purpose, we have also entered into a data processing contract with Google.

    If you accept the functional cookies above and beyond those that are technically necessary, and cookies for analysis and advertising purposes, you also consent to the processing of your data in the USA pursuant to Art. 49 para. 1 p. 1 point a of the GDPR. We would like to point out that the European Court of Justice regards the US as a country with a level of data protection that is insufficient by EU standards. In view of this fact, no other suitable data protection safeguards exist. There is therefore a risk of your data being processed by U.S. authorities for control and monitoring purposes, possibly without the possibility of legal recourse. If you do not want this to happen, click Refuse.

    6. Use of Google Tag Manager

    We use Google Tag Manager. Google Tag Manager is a solution that enables marketers to manage website tags via one interface.
    The Tool Tag Manager itself, which implements the tags, is a service that can collect personal data by setting cookies. The tool triggers other tags that under certain circumstances may themselves collect data. Google Tag Manager does not access this data. If deactivation has been effected at domain or cookie level, it will remain in force for all tracking tags implemented with Google Tag Manager. More information can be found here: http://www.google.de/tagmanager/use-policy.html

    Click here for exclusion from data collection by the Google Tag Manager.

    Collection by Google Tag Manager is enabled. DISABLE

     IX. USE OF GOOGLE ADWORDS

    1. Description and extent of data processing

    This website uses Google Adwords in order to draw attention to our attractive range of products and services on external websites with the help of advertising media (known as Google Adwords). In relation to the data from the advertising campaigns, we can establish how successful each advertising activity has been.

    This advertising material is delivered by Google via "ad servers". To this end, we use ad server cookies, by means of which certain performance assessment parameters, such as the number of advertisement impressions or user clicks, can be measured. If you reach our website via a Google advertisement, Google Adwords will store a cookie in your computer. As a rule, these cookies become invalid after 30 days have expired, and are not intended to identify you personally. The following data is generally saved as analysis values for this cookie:

    (1) the unique cookie ID
    (2) Number of ad Impressions per placement (frequency)
    (3) Last impression (relevant for post-view conversions)
    (4) Opt-out information (indication that the user does not wish to be contacted again)

    These cookies enable Google to recognise your Internet browser. Should a user visit certain pages of the website of an Adwords customer and the cookie stored on his or her computer has not yet expired, Google and the customer can see that the customer has clicked on the advertisement and been redirected to this page. Every Adwords customer is assigned a different cookie. This means that cookies cannot be tracked across the websites of Adwords customers. We do not collect and process personal data in the above-mentioned advertising activities. All we receive from Google are statistical evaluations. With the help of these evaluations, we can see which of the advertising activities that have been implemented have been particularly effective. We receive no further data relating to the use of advertising media, and in particular, we are not able to identify users from this information.
    Further information on Google's data protection can be found here: https://policies.google.com/privacy?hl=de and https://services.google.com/sitestats/de.html.
    Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.

    2. Legal basis for data processing

    The legal basis for the processing of your data, provided your consent has been obtained, is Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions in accordance with the applicable data protection law.

    3. Purpose of data processing

    The reasons we use Google Adwords are to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure that advertising costs are fairly calculated.

    4. Storage duration, right to object and right of elimination

    As a rule, the cookies used become invalid after 30 days have expired, and are not intended to identify you personally.

    On account of the marketing tools used, your browser automatically creates a direct link to the Google server. We have no influence on the volume and any further use of the data that is collected due to the use of this tool by Google, and the information we are giving you therefore reflects the state of our knowledge: by implementing AdWords Conversion, Google receives the information that you have activated the corresponding part of our website or have clicked on one of our advertisements. If you have registered for a Google service, Google can assign the visit to your account. Even if you have not registered or logged on with Google, there is still a chance that the provider might find out your IP address and store it.

    There are a number of ways of preventing this tracking process: a) by setting your browser software accordingly, the suppression of third party cookies in particular has the effect that you will not receive advertising from third parties; b) by deactivating the cookies for conversion tracking: to do this, set your browser so that cookies from the "www.googleadservices.com" domain are blocked, www.google.de/settings/ads: however this setting will be deleted if you delete your cookies; c) by deactivating the interest-based advertisements of providers involved in the self-regulatory campaign "About Ads", using this link www.aboutads.info/choices: however this setting will be deleted if you delete your cookies; d) by permanently deactivating in your Firefox, Internet Explorer or Google Chrome browsers, using this link www.google.com/settings/ads/plugin. In this case, we draw your attention to the fact that this might possibly result in your not being able to use this website to the full.

    X. USE OF GOOGLE WEB FONTS

    1. Description and extent of data processing

    We use the web fonts provided by Google and downloaded to our local server to ensure that font types are shown consistently. To this end, the required web fonts are loaded into your browser cache so that texts and fonts are displayed correctly. If your browser does not support web fonts, a default font from your computer is used. No cookies are set when you call up the page. Also, no direct connection to Google's servers is established, as the fonts are integrated locally into our website. It is not brought into contact with data that might be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

    2. Legal basis for data processing

    Due to our legitimate interest in fonts being shown consistently, Art. 6 para. 1 p. 1 point f of the GDPR is the legal basis for processing.

    3. Purpose of data processing

    Google Web Fonts is a freely available library of over 800 fonts. Google Web Fonts allows us to present our website to the user in an attractive design and in the same quality across all devices. This is the only way of making it technically possible for all visitors to our homepage to have a consistent and pleasant user experience.
    This is also a legitimate interest within the meaning of Art. 6 para. 1 p. 1 point f of the GDPR.

    4. Storage duration, right to object and right of elimination

    Data is stored for as long as it is needed for the purpose for which it was collected. You have the option of objecting to the use by changing your browser settings.

    XI. USE OF HUBSPOT

    1. Description and extent of data processing

    For analysis purposes, as well as for e-mailing, blogs and posting social media, we use HubSpot, a service provided by HubSpot Inc., on our website.. HubSpot Inc. is a US company which has a subsidiary in Ireland (HubSpot, 2nd floor 30 North Wall Quay, Dublin 1, Ireland, Tel.: +353 1 5187500). HubSpot uses cookies which are stored on the user's computer and collect certain types of data. The following data is collected:

    • IP address
    • Location
    • Browser
    • Duration of visit
    • Websites opened

    2. Legal basis for data processing

    If the user's consent has been obtained, the legal basis for the processing of personal data by the HubSpot service for the purpose of analysis is Art. 6 para. 1 p. 1 point a of the GDPR. Moreover, the use of the service for the purpose of emailing, blogging and social media posting is based on our legitimate interest in accordance with Art. 6 para. 1 p. 1 point f of the GDPR.

    3. Purpose of data processing

    The purpose behind the use of the analytics service is to analyse and make regular improvements to the use of our website. The statistics obtained enable us to improve our services and make them more interesting to you, our users.

    The additional data processed by the HubSpot service is used for mailing lists, blogs and social media postings, making customer relationship management easier and clearer.These purposes are also in our legitimate interests in the processing of personal data under Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions in accordance with the applicable data protection law.

    4. Storage duration, right to object and right of elimination

    We use data that has been acquired by means of the HubSpot service for the above-mentioned purposes only, and do not disclose such data to third parties. To this purpose, we have also entered into a data processing contract with HubSpot Inc.
    You can prevent the acquisition of data by HubSpot at any time by making the appropriate browser settings to forbid cookies from being stored. Instructions can be found on http://www.meine-cookies.org/cookies_verwalten/index.html
    If you would like to prevent your data from being used for marketing purposes, you can unsubscribe by clicking on http://www.youronlinechoices.eu/.
    Further information on data processing by HubSpot and the HubSpot data protection conditions can be found at https://legal.hubspot.com/legal-stuff, https://legal.hubspot.com/privacy-policy, and https://legal.hubspot.com/website-terms-of-use.

    5. Forwarding of Personal Data

    Hubspot processes your personal data in the USA. By consenting to the integration of the service, you also consent to your data being processed in the USA in accordance with Art. 49 para. 1 sentence 1 lit. a GDPR and the analogous provisions under applicable data protection law. We would like to point out that the USA has been assessed by the European Court of Justice as a country with an adequate level of data protection according to EU standards. In this respect, suitable data protection guarantees exist in the form of the Data Privacy Framework, to which HubSpot is subject. If you do not want HubSpot to process your data, click on Refuse.

    XII. INTEGRATION OF YOUTUBE VIDEOS (VIA PLUGIN)

    1. Description and extent of data processing

    We have integrated YouTube videos into our online service; these are stored at www.YouTube.com and can be played directly from our website. These are all embedded in "enhanced privacy mode," which means that no data about you as a user is transferred to YouTube unless you play the videos. The data mentioned below will not be transmitted until you play the videos. We have no influence on this data transmission.

    Should you visit the website, YouTube receives the information that you have activated the corresponding subpage of our website. In addition, basic data such as IP address and time stamp is also transmitted. This happens regardless of whether or not YouTube has provided a user account by means of which you have logged on. If you have logged on to Google, your data is assigned directly to your account.

    2. Legal basis for data processing

    The legal basis for the processing, if you have given your consent, is Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions according to the applicable data protection law.

    3. Purpose of data processing

    YouTube stores your data as usage profiles, which it then uses for advertising or market research purposes, and/or the needs-based design of its website. An analysis of this type is carried out (even for users who have not logged on) in particular to provide needs-based advertising, and to inform other people using the social network of your activities on our website.

    4. Storage duration, right to object and right of elimination

    If you do not wish the data to be assigned to your profile with YouTube, you must log out before activating the button. You have the right to object to the creation of these user profiles, and to exercise this right, you must contact YouTube.

    Further information concerning the purpose and scope of data acquisition and its processing by YouTube can be found in the data privacy statement. where you will also find additional information on your rights and setting options to protect your private sphere: https://www.google.de/intl/de/policies/privacy

    5. Forwarding of personal data

    YouTube also processes your personal data in the USA. With your consent to the integration of YouTube videos, you also consent to the processing of your data in the USA pursuant to Art. 49 para. 1 p. 1 point a of the GDPR and the analogous provisions according to the applicable data protection law. We would like to point out that the European Court of Justice regards the US as a country with a level of data protection that is insufficient by EU standards. In view of this fact, no other suitable data protection safeguards exist. There is therefore a risk of your data being processed by U.S. authorities for control and monitoring purposes, possibly without the possibility of legal recourse. If you do not want this to happen, click Refuse.

     

    XIII. RIGHTS OF DATA SUBJECT

    If personal data concerning you is processed, you are the data subject as defined in the GDPR and the analogous provisions pursuant to applicable data protection legislation, and have the following rights against the data controller:

    1. Right to be informed

    You can ask the controller to provide you with confirmation as to whether or not personal data concerning you is processed by us.
    If such processing is being undertaken, you can ask the controller to provide you with information concerning the following:

    (1) The purposes for which the personal data is processed;
    (2) The personal data categories which are processed;
    (3) The recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed;
    (4) The planned storage duration of the personal data concerning you or, if it is not possible to provide concrete information on this point, criteria for defining the storage duration;
    (5) The existence of a right to correct or delete the personal data concerning you, a right to limit processing by the controller, or a right to object to such processing;
    (6) The existence of a right to lodge a complaint with a supervisory authority;
    (7) All available information concerning the origin of the data, if the personal data was not acquired from the data subject him or herself;
    (8) The existence of automated decision-making and profiling in accordance with Art. 22 para. 1 and 4 of the GDPR and the analogous provisions pursuant to applicable data protection legislation and – at least in these cases – meaningful information on the logic involved and the implications and intended impact of such processing for the data subject.

    You have the right to request information on whether or not the personal data concerning you is transmitted to a third country or international organisation. In this context, you may ask for information on appropriate guarantees in accordance with Art. 46 of the GDPR and the analogous provisions pursuant to applicable data protection legislation relating to the transmission of data.

    2. Right to rectification and completion

    You have a right to have the controller correct or complete any personal data concerning you which, having been processed, is either incorrect or incomplete. The data controller must carry out any corrections without undue delay.

    3. Right to restrict processing

    Subject to the following conditions, you can request that processing of the personal data concerning you be restricted:

    (1) If you dispute the accuracy of the personal data concerning you for a period which allows the controller to check the accuracy of the personal data;
    (2) The processing is unlawful and you refuse deletion of the personal data, instead requesting that use of the personal data be restricted;
    (3) The controller no longer needs the personal data for processing purposes, but you need it in order to establish, exercise or defend legal claims, or
    (4) If you have filed an objection to the processing of the data in accordance with Art. 21 para. 1 of the GDPR and the analogous provisions pursuant to applicable data protection legislation, and it is not yet clear whether the legitimate reasons of the controller outweigh your reasons.

    If the processing of the personal data concerning you has been restricted, then, storage aside, this data may only be processed with your consent (insofar as legally required), or to establish, exercise or defend legal claims, or to protect the rights of another natural or legal person, or for reasons of substantial public interest on the basis of Union or Member State law.
    If the processing has been restricted under the above-mentioned conditions, you will be informed by the controller before the restriction is lifted.

    4. Right to deletion

    a) Obligation to delete
    You can ask the controller to delete the personal data concerning you without undue delay, and the controller is obliged to delete this data without delay if one of the following reasons applies:

    (1) The personal data concerning you is no longer needed for the purposes for which it was collected or otherwise processed.
    (2) You revoke your consent, which served as the basis for processing in accordance with Art. 6 para. 1 p. 1 point a or Art. 9 para. 2 point a of the GDPR and the analogous provisions pursuant to applicable data protection legislation, and there is no other legal basis for the processing.
    (3) You file an objection to processing in accordance with Art. 21 para. 1 of the GDPR and the analogous provisions pursuant to applicable data protection legislation, and there are no overriding legitimate reasons for the processing, or you file an objection to processing in accordance with Art. 21 para. 2 of the GDPR and the analogous provisions pursuant to applicable data protection legislation.
    (4) The personal data concerning you has been unlawfully processed.
    (5) Deletion of the personal data concerning you is necessary in order to ensure compliance with a legal obligation under Union or Member State law to which the data controller is subject.
    (6) The personal data concerning you has been acquired in relation to the offer of information society services in accordance with Art. 8 para. 1 of the GDPR and the analogous provisions pursuant to applicable data protection legislation.

    b) Information to third parties
    If the controller has made the personal data concerning you public, and is obliged to delete such data in accordance with Art. 17 para. 1 of the GDPR and the analogous provisions pursuant to applicable data protection legislation, then, taking into account the technologies available and implementation costs, he - the controller - applies appropriate measures, which may also be of a technical nature, to inform the people responsible for processing personal data that, as the data subject, you have requested that they should delete all links to this personal data as well as all copies or replications of this personal data.

    c) Exceptions

    The data subject does not have the right to have his or her data deleted if processing is necessary

    (1) to exercise the rights to freedom of expression and freedom of information;
    (2) to comply with a legal obligation calling for processing on the basis of Union or Member State law to which the controller is subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
    (3) for reasons of public interest in the field of public health in accordance with Art. 9 para. 2 points h and i and Art. 9 para. 3 of the GDPR and the analogous provisions pursuant to applicable data protection legislation;
    (4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 of the GDPR and the analogous provisions pursuant to applicable data protection legislation, insofar as the right set out in section a) is likely to render impossible or seriously impair the achievement of the purposes of this processing, or
    (5) to establish, exercise or defend legal claims.

    5. Right to information

    If you have exercised your right to have the controller correct, delete or restrict the processing of your data, then the controller is obliged to inform all recipients to whom the personal data concerning you has been disclosed of such correction or deletion of the data or restriction of the processing, unless it proves impossible to do so or would involve unreasonable expense and effort.
    You are entitled to have the controller inform you of these recipients.

    6. Right to data portability

    You have the right to receive the personal data concerning yourself with which you have provided the controller in a structured, commonly used and machine-readable format. Further, you have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, providing that

    (1) processing is based on consent in accordance with Art. 6 para. 1 p. 1 point a of the GDPR or Art. 9 para. 2 point a of GDPR and the analogous provisions pursuant to applicable data protection legislation, or on a contract in accordance with Art. 6 para. 1 p. 1 point b of the GDPR and the analogous provisions pursuant to applicable data protection legislation, and
    (2) the processing is carried out by automated means.

    In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. This shall not adversely affect the rights and freedoms of others.

    The right to data portability does not apply to processing of personal data for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    7. Right to object

    You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6 para. 1 p. 1 point e or f of the GDPR and the analogous provisions pursuant to applicable data protection legislation; this also applies to profiling based on these provisions.

    The controller will no longer process the personal data concerning you unless the controller can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves to establish, exercise or defend legal claims.

    If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this also applies to profiling, insofar as it is related to such direct marketing.

    Should you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes.

    In the context of the use of information society services – notwithstanding Directive 2002/58/EG and the analogous provisions pursuant to applicable data protection legislation – you are entitled to exercise your right to object by automated means using technical specifications.

    8. Right to withdraw declaration of consent under data protection law

    You have the right to withdraw your declaration of consent to the processing of personal data at any time. The withdrawal of consent shall not affect the lawfulness of processing based on your consent before its withdrawal.

    9. Automated individual decision-making, including profiling

    You have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects that concern you or significantly affects you in a similar way. This does not apply if the decision

    (1) is necessary for entering into or the performance of a contract between you and the data controller,
    (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and your legitimate interests, or
    (3) is made with your explicit consent.

    These decisions must not, however, be based on special categories of personal data referred to in Art. 9 para. 1 of the GDPR and the analogous provisions pursuant to applicable data protection legislation, unless Art. 9 para. 2 point a or g and the analogous provisions pursuant to applicable data protection legislation apply, and suitable measures have been undertaken to safeguard your rights and freedoms and your legitimate interests.
    With regard to the cases described in points (1) and (3), data controller will implement suitable measures to safeguard your rights and freedoms and your legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

    10. Right to lodge a complaint with a supervisory authority

    Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data concerning you infringes the GDPR and the analogous provisions pursuant to applicable data protection legislation.

    The supervisory authority with which the complaint has been lodged will inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy in accordance with Art. 78 of the GDPR and the analogous provisions pursuant to applicable data protection legislation.

    In addition to the data processing described above, the following processing is also carried out on the deeper-insights.edag.com site:

    I. REGISTERING FOR ONLINE SEMINARS

    1. Description and extent of data processing

    Our website provides the opportunity to register for various online seminars. When submitting your registration, the data from the input mask is transmitted to us. The following data is mandatory:

    (1) Title
    (2) First name
    (3) Surname
    (4) Item
    (5) Company
    (6) E-mail address
    (7) Preferred date (if several dates are offered)

    Optional: (8) Telephone number

    In addition to this, the following data is also collected during registration:

    • IP address of the accessing computer
    • Date and time of registration

    Your consent to the processing of this data will be requested and reference made to this data privacy statement during registration.
    Such data is used solely in order to carry out the seminar.

    2. Legal basis for data processing

    The legal basis for the processing of data of people registering for seminars, provided the user's consent has been obtained, is Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions in accordance with the applicable data protection legislation.

    3. Purpose of data processing

    Acquisition of the data is necessary in order to register for the seminar.
    Other personal data is collected during registration in order to prevent any misuse of the services or the e-mail address used.

    4. Storage duration

    Data is deleted as soon as it is no longer needed for the purpose for which it was collected. Accordingly, the user data will be stored for as long as it is needed to hold the seminar. The data will be deleted after 90 days after the seminar has ended, provided there is no further activity.
    As a rule, the other personal data collected during registration will be deleted after a period of seven days has elapsed.

    5. Right to object and right of elimination

    The data subject can cancel the registration for the seminar at any time. To this end, every e-mail sent by the tool contains a corresponding link (unsubscribe).

    This also makes it possible to revoke consent to the storage of personal data collected during registration.

    II. REGISTERING FOR DEEPER INSIGHTS INFORMATION

    1. Description and extent of data processing

    Our website provides the opportunity to register for various types of deeper insights information, e.g. white papers, checklists, eBooks. When submitting your registration, the data from the input mask is transmitted to us. The following data is mandatory:

    (1) Title
    (2) First name
    (3) Surname
    (4) Item
    (5) Company
    (6) E-mail address
    Optional: (7) Telephone number
     
    In addition to this, the following data is also collected during registration:
    • IP address of the accessing computer
    • Date and time of registration

    Your consent to the processing of this data will be requested and reference made to this data privacy statement during registration.

    Such data is used solely for the purpose of dispatching the required information.

    2. Legal basis for data processing

    The legal basis for the processing of data of people registering for deeper insights information, provided the user's consent has been obtained, is Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions in accordance with the applicable data protection legislation.

    3. Purpose of data processing

    Acquisition of the data is necessary in order to register for deeper insights information.

    Other personal data is collected during registration in order to prevent any misuse of the services or the e-mail address used.

    4. Storage duration

    Data is deleted as soon as it is no longer needed for the purpose for which it was collected. Accordingly, the user data will be stored for 90 days and then deleted, provided there is no further activity.

    As a rule, the other personal data collected during registration will be deleted after a period of seven days has elapsed.

    5. Right to object and right of elimination

    The data subject can cancel the registration for deeper insights information at any time. To this end, every e-mail sent by the tool contains a corresponding link (unsubscribe).

    III. REGISTERING FOR FORMULA STUDENT NEWSLETTER

    1. Description and scope of data processing

    The data provided (first name, surname, team name, e-mail address and the entries in the free text field) are used to send the newsletter on the following topics

    • Trend topics on innovation and technology
    • Insights and updates on events, sponsoring, etc.
    • Careers and job offers in the mobility and motorsport sector

    as well as for the evaluation of new newsletter topics. The newsletter is sent out four times a year.

    2. Legal basis for data processing

    By clicking on the checkbox (I agree that the EDAG Group** may inform me by e-mail about new Formula Student updates (max. four e-mails per year) and that opening and click rates may be collected and summarized in user profiles for the purpose of designing future newsletters. This consent is voluntary and can be revoked at any time without giving reasons. *In addition, you agree that the EDAG Group may use your data for sending the newsletter on the above-mentioned topics. After successfully giving your consent and sending the form, you will receive a confirmation email to the email address you have provided, in which you must confirm your subscription to the newsletter again. The legal basis is Art. 6 (1) lit. a GDPR.

    3. Purpose of data processing

    The data is processed for the purpose of sending the newsletter. After successful consent in the context of VI 2., the newsletter may be sent by EDAG's internal personnel marketing team using the HubSpot service for the creation of mailing lists for the purposes of: Information on trending topics on innovation and
    technology, insights and updates on events, sponsoring etc. and career and job offers in the field of mobility and motorsport.

    4. Duration of storage

    The provision of the newsletter is initially unlimited, subject to your revocation. If you decide to unsubscribe from the newsletter, you can unsubscribe from our service at any time within the newsletter sent. The opening and click rates will be deleted after the performance measurement has been carried out (fulfillment of purpose).

    5. Disclosure of personal data

    The EDAG Group uses the services of HubSpot to send the newsletter. Hubspot processes the personal data you provide in the USA. By consenting to the sending of the newsletter, you also consent to your data being processed in the USA in accordance with the applicable data protection law. We would like to point out that the USA has been assessed by the European Court of Justice as a country with an adequate level of data protection according to EU standards. In this respect, there are suitable data protection guarantees in the form of the Data Privacy Framework, which HubSpot has signed up to. We only use the data collected via the HubSpot service for the purposes stated above and do not pass this data on to third parties. We have also concluded an order processing agreement with HubSpot Inc. for this purpose. Further information on data processing by Hubspot and Hubspot's data protection conditions can be found at https://legal.hubspot.com/legal-stuff, https://legal.hubspot.com/privacy-policy and https://legal.hubspot.com/website-terms-of-use.

    Status: June 2021