Functions for comfort, safety and well-being
The automotive sector is one of the most innovative industries in the world. For a long time, German and European manufacturers focused on measurable performance data - almost like a quartet game in which the winner is the one with the better data. "Hard facts" - figures on engine performance and energy consumption, range and trunk capacity - have long been at the forefront of customer communication.
However, new technologies are now increasingly conquering vehicle interiors - offering interesting opportunities for differentiation from the competition and a changed customer approach based on this. Asian suppliers in particular are making great strides in this area of development and are also focusing on an emotional component. They attach great importance to entertainment systems, feel-good elements in the interior and taking care of the driver. They are selling the dream of a car that always understands its driver well, makes long journeys more bearable, looks after them and protects them from various dangers - almost like a good friend.
In our white paper "Your car - your friend", we present the five most important topics that offer particular potential for improvement and therefore the opportunity to impress customers more with the look and feel in everyday use. Download the white paper right here.