---
title: Couchtalk Smart Product - Register now! | EDAG Group
description: Find out how smart technologies and sustainability can make your product development future-proof and innovative in the Couchtalk Smart Product!
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# Smart Product - increase efficiency, inspire customers, conserve resources.

Register now for the recording

The demands placed on modern products are changing rapidly: customers expect intuitive use, outstanding functionalities and sustainable concepts. Smart products are the answer to these challenges. They combine advanced technologies with a clear customer focus and thus create real added value - for companies, users and the environment. Find out in our coffee talk how smart products are created, which technologies drive them and how they pave the way to a sustainable future.

Would you like to find out more about smart products?

We cordially invite you to our coffee talk “Smart Product - Increase efficiency, inspire customers, conserve resources”.

Discover the basics of smart products and find out how innovative technologies and proven best practices can make your product development future-proof.

You can look forward to exciting impulses and discussions with our colleagues from the fields of engineering, IT, product development and consulting. The 45-minute talk will cover these topics, among others:

- **What makes a product really “smart”?**
- **Smart technologies: **Digital twins, sensor technology and predictive maintenance.
- **Sustainability as a core factor:** second-life concepts and resource-saving strategies.
- **Holistic product development: **from agile methods to recycling.
- **Practical examples of smart products:** From toothbrushes to battery systems.

Our experts combine theory and practice by illustrating their approaches with concrete success stories and practical experience. This will give you a clear insight into the opportunities and challenges of smart products.

The Couchtalk is aimed at:

- **Management and executives** who want to find out about smart products and exploit their potential for their company.
- **Professionals from engineering, IT, production and sustainability** who want to deepen their knowledge and learn about practical application examples.
- **Anyone interested** in taking advantage of the opportunities offered by digital transformation and sustainable product development.

Register now and be part of this trend-setting discussion!

Who are the panelists?

| [Frank Breitenbach](mailto:frank.breitenbach@edag-ps.com) | Senior Expert Realization Smart Factory |
| --- | --- |
| [Jens Weiler](mailto:jens.weiler@edag-ps.com) | Head of Department Consulting & Services |
| [Franz Lorey](mailto:franz.lorey@edag.com) | Vice President Commercial Vehicles |
| [Jörg Hülsmann](mailto:joerg.huelsmann@edag.com) | Vice President CAE and Vehicle Safety |
| [Peter Weismüller](mailto:peter.weismueller@edag.com) | Senior Sales Manager E/E Technical Sales |
| [Eugen Gulinsky](mailto:eugen.gulinsky@edag.com) | Head of Department E/E Software & Digitalisation Portfolio |
| [Aaron Deutschlaender](mailto:aron.deutschlaender@edag.com) | Senior Sales Manager Energy Systems & Powertrain |

 

### Register now

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