FROM connected product to scalable business model
Smart products are considered the key to innovation, differentiation, and sustainable growth. At the same time, companies are under increasing pressure: shorter product life cycles, increasing complexity due to software and connectivity, growing competitive pressure, and high expectations for user experience and sustainability. Traditional development logic is increasingly reaching its limits.
Smart products only unfold their value when technology, business model, and user needs are considered together. Connected products are increasingly evolving into platforms for data-based services, recurring revenues, and new models such as product as a service. The decisive factor is not the number of digital features, but the interaction of hardware, software, data, and services within a sustainable ecosystem.
At the same time, demands for speed, cost-effectiveness, and user-friendliness are increasing. Smart products must master complex technologies in the background and function simply, intuitively, and reliably on the outside. Sustainability is also becoming a strategic factor: through durable product concepts, digital product passports, circular models, and new value creation approaches throughout the entire life cycle.
Watch the webinar recording now
In this Couchtalk recording, experts discuss how companies can strategically develop smart products, build new business models, and successfully bring together technology, organization, and partner networks.
Participants in the Couchtalk:
- Prof. Dr. Florian Kauf (Partner Operations, PWC)
- Jörg Hülsmann (Vice President CAE & Vehicle Safety, EDAG)
- Heiko Herchet (Vice President Digital Transformation, EDAG)
- Alex Paldus (Vice President E/E, EDAG)
- Dr. Frank Breitenbach (Moderator, EDAG)
watch recording now